About Us

Vital Pet Group is the leading pet product wholesaler and distributor in the UK. Come and meet the team behind the magic.

Meet Our Dedicated Team

Every retailer has individual needs, so we are structured to provide them with personalised support.

Sharan Charnock

Sharan Charnock

Trade Specialist

for all independent pet retailers

Dedicated Advisors for each area offer sales, customer service and marketing support. Need to know what’s selling well this month, the hottest not to be missed offers and how to make space on the fixture? Our team talks ‘pet trade’ every day and can help drive profitability.

Sam Barnes

Sam Barnes

E Solutions

for e-retailers and those looking to be more active in digital spaces

Challenges around warehousing and logistics are significant in ecommerce and as the largest wholesaler in pet trade, we have the infrastructure and expertise to solve problems. With a dedicated team and integrated digital solutions, working with us is an easy decision.

Louise Marren

Louise Marren

Retail Solutions

for larger national customers

A different set of challenges exist for national retailers who are looking to deliver consistency across the board. Our trained commercial team are able to tune in to deliver against demanding targets and develop custom proposals to fit the marketing calendar.

Francesca La Rosa

Francesca La Rosa


Working with our supplier partners, we take customer trends and behaviour insights to develop products and ranges that your customers need. I also work with the same partners to get the best deals that we can so you can always give your customers the best deals.

Peter Brame

Peter Brame

Head of Commercial, Buying & Procurement

I lead both the buying teams and the supply chain teams, our goal is to find what you need, before you need it, and to make sure we have it for when you want it.

Paul Braithwaite

Paul Braithwaite


I lead the finance team and work with customers and suppliers a like to ensure all our financial transactions are completed as quickly and efficiently as possible.

Our dedication to you

Your order in full at the right time, consistently. It’s what you expect and our inspiration.

Significant investment in warehouse management and fulfilment systems allows us to pick, pack and deliver – wherever you are, whenever you need it. Working with our approved distribution partners, we work to next day delivery standards. From national bulk deliveries to more flexible options.

Forgotten to include an item, or received a last minute bespoke order from a customer? Our Express Pick service is unique in this sector and gives you access to thousands of items with free next day delivery.

• Free next day delivery
• Low minimum order value £60 +VAT
• Up to 25kg*

*Orders over 25kg will revert to our standard Minimum Order Value rates
• Free Delivery for orders over £350 + VAT in Mainland UK
• Free Delivery for orders over £650 + VAT in Scotland & Channel Islands

From our head office in Goldthorpe to our warehouse facility in the south-west, we are always on the lookout for great people. If you know the pet trade or seek to thrive in a busy commercial environment, get in touch.

Entry level opportunities are always available in pick and pack and we love to grow and develop leaders in warehousing, transport and logistics who have a passion to succeed.

If you are looking for your next challenge, contact our HR team for opportunities in your area; Email: HR@vitalpetproducts.co.uk